It is important to note that a digital marketing agency could make or break your business online, it is therefore imperative that you do your homework. Know what you want, know who you’re hiring and know what to expect.
Today’s digital marketing specialists must have the know-how, which includes an understanding of available media channels, the ability to recognise emerging opportunities, and also possess the fundamental talents of a superb marketer.
Here are the top three things to look out for when hiring that digital marketing agency.
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Core strengths
If you’re a small-to-medium-sized business (SMB) that’s running on minimal margins, you might want to find the digital marketing company that’s the cheapest. Fight that temptation!
The cheapest is very rarely the best, especially where digital marketing is concerned. Instead, find a company that offers value. And yes, you might have to spend some to get some but you will be getting much more bang for your buck. You’ll waste your money if you’re only shopping for a bargain.
It can’t be stressed enough that you should be signing up with a company that focuses on exactly the kind of marketing support you need. If your business is still small, you won’t need an entire portfolio of digital marketing services. It’d best to match your needs up with a company that meets your requirements.
For example, you might just want to go with Local SEO and you have no interest in conversion rate optimisation or even pay-per-click services.
Keep in mind, though, that there are plenty of large marketing companies with a variety of specialists on staff. Don’t be reluctant to engage with them either, even if you don’t need all of their services.
2. References
In the end, you want a company that gets results. Go over the company’s history. How long has it been around? What’s its track record? What are the success stories?
Yes, success is important, but also consider working with a company that has been around the block, so to speak. Every situation is different and a company that might be successful with e-commerce sites might not necessarily be right for your business.
You could also always fall victim to poor customer service and a frustrating business relationship which is why you should check references. A digital marketing company with a variety of wins under their belt and a staff compliment with ample experience could still be partial to bad service.
3. Your brand vs their brand
You might need to take a few digital marketing agencies on a few “dates” before you settle on Mr/Mrs Right. This relationship will hopefully be long and fruitful and you need to make sure you’ve chose wisely.
It’s always worth looking at the agency themselves: how do they present themselves, both on their website and in person? Are you content with their communication and work style? Are they clear about their processes and fee structure? Do they listen to you or often do all the talking? If you’re not on the same page, this might not be a great fit.
Ask yourself again and again: Does this digital marketing agency align with your brand? What are your objectives? What are their objectives?
There is a reason why businesses choose to use marketing agencies. Marketing often achieves big results and helps with expansion and overflow – just make sure you follow our tips and choose the right team for you and your brand.
Author: Clare Petra Matthes
TechLeaders.io provides a global platform of only the best businesses in technology, allowing you to easily connect with the leading industry players right in your city. Our categorised online directory comprises of an expansive list of technology service providers, ranging from software development, digital marketing, web development, UI/UX design and mobile & web applications.